Thursday, 14 May 2015

Food Module: Poster Research

For the poster design, we needed something simple, with the imagery being the biggest part of the design, as ultimately this will attract the audience. The title needed to be simple with the font, as it needed to be legible for all ages to be able to read, I felt that the font should either be the same as the dvd cover or the title cards to tie the designs together. In order to inform my layout ideas for the posters I researched into popular children's cartoons, such as Adventure Time, Scooby Doo and Looney Tunes.

The Adventure Time poster was quite simple with its structure, through the use of the two main characters, the title and the logline. However the background made the design more complex through the addition of all the other characters included in the show put depicted in a montage with a lowered opacity so that the main characters and the title would not sink into the image. I felt that this worked worked well as it not only appeals to a young audience but an older range through the use of the aesthetics. The poster for Regular Show does not have the same impact as the Adventure Time poster purely for the imagery used and the size of the title. I felt that the title needed to be lower with the main characters standing out more from the background. I preferred the imagery in the Regular Show poster however I felt that the program was aimed at a slightly older audience than Adventure Time which I believe is the reason for the placement of the text and the use of the imagery.

Scooby Doo has been a children's classic for quite a few decades, and looking through the posters and dvd cases for inspiration, the main structure was always the same, the main two characters from the group, Shaggy and Scooby, are always in the center with the iconic text and name of the film placed in the top center of the design. It was quite interesting with how much the posters throughout the years have a distinctive connection with the structure of the designs. Looney Tunes was another inspiration I found through the use of the floating heads of the characters, the more popular posters however depict the characters walking out of a circle which I felt would work well but for our animation we only had two main characters so the effect would not be the same.

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